I help brands sound like themselves and look really good.
I’ve developed verbal identity projects (including tone of voice guides, copywriting resources, persona traits and manifesto statements) for brands including ahm insurance, Melbourne Theatre Company, Smart Company, Crikey, Simple Complex, Carsales.
Plug me in from the discovery phase, have me help articulate what your client has told you about how they want to show up in the world, or bring me on board to develop interactive sessions so your internal teams are all up-to-speed on the new brand voice. I’ve done it all.
I bring over a decade of editorial experience to all my work. I can provide a sense-check for content strategy ideas teens will think are cheugy, tell you if your press release will strike a chord with a commissioning editor, or lead a branded content project from idea to publication. In 2024 Rising, Melbourne’s premier arts festival, put me in charge of all the content for the revived editions of mX, Melbourne’s beloved but long-dead free commuter paper. I produced all the content for Art Gallery of Western Australia’s program to celebrate the unveiling of the TIME RONE exhibition with the team at Pretty Soon. Alongside the team at Studio Round, I produced the content in issue no. 1 of The Crush, a print broadsheet published by Her Majesty’s Theatre Ballarat on the occasion of their long-awaited reopening.
And then there’s copywriting, the neat little banner all these word-related bits of work (kind of) fall under.
I’ve written marketing copy for Mecca skincare products; scripts for Rockit Apples, Les Mills, Nike and Adidas TV spots; website content for Potato Head Beach Club, the Museum of Australian Democracy and AGWA (and those little exhibition blurbs that go on the walls of the gallery, too); event copy for Rising, Zoo Twilights, Laneway Festival and First and Forever; articles for Intrepid Travel, Telstra, Emporean, Netflix, Keep Cup, Flybuys and AIA Vitality; and profiles of over 130 inductees into the AFL Hall of Fame for the Australian Sports Museum.
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I’ve developed verbal identity projects (including tone of voice guides, copywriting resources, persona traits and manifesto statements) for brands including ahm insurance, Melbourne Theatre Company, Smart Company, Crikey, Simple Complex, Carsales.
Plug me in from the discovery phase, have me help articulate what your client has told you about how they want to show up in the world, or bring me on board to develop interactive sessions so your internal teams are all up-to-speed on the new brand voice. I’ve done it all.
I bring over a decade of editorial experience to all my work. I can provide a sense-check for content strategy ideas teens will think are cheugy, tell you if your press release will strike a chord with a commissioning editor, or lead a branded content project from idea to publication. In 2024 Rising, Melbourne’s premier arts festival, put me in charge of all the content for the revived editions of mX, Melbourne’s beloved but long-dead free commuter paper. I produced all the content for Art Gallery of Western Australia’s program to celebrate the unveiling of the TIME RONE exhibition with the team at Pretty Soon. Alongside the team at Studio Round, I produced the content in issue no. 1 of The Crush, a print broadsheet published by Her Majesty’s Theatre Ballarat on the occasion of their long-awaited reopening.
And then there’s copywriting, the neat little banner all these word-related bits of work (kind of) fall under.
I’ve written marketing copy for Mecca skincare products; scripts for Rockit Apples, Les Mills, Nike and Adidas TV spots; website content for Potato Head Beach Club, the Museum of Australian Democracy and AGWA (and those little exhibition blurbs that go on the walls of the gallery, too); event copy for Rising, Zoo Twilights, Laneway Festival and First and Forever; articles for Intrepid Travel, Telstra, Emporean, Netflix, Keep Cup, Flybuys and AIA Vitality; and profiles of over 130 inductees into the AFL Hall of Fame for the Australian Sports Museum.
︎︎︎ Go back