I guess you could call me a copywriter.
But after 15 years saying yes to messy briefs, no-briefs-just-vibes jobs and anything words-adjacent, I do more than get sentences on the page.
I give strategy a language, connect big brand ideas to guidelines people can actually use, and keep an eye on the culture moving around us so nothing sounds irrelevant the second it launches.
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What I bring:
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Verbal identity, strategy and messaging
Tone of voice guides, messaging frameworks, naming, brand traits, manifestos, experience philosophies, workshops.
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Editorial & print
Leading branded content and print from idea to publication.
Select projects:
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Campaign and marketing copy
Scripts, web copy, event copy, articles that ladder up to strategy everywhere a brand shows up.
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Some more clients: eBay, Nike, Adidas, Creative Australia, Baker Bleu, Potato Head Beach Club, the Museum of Australian Democracy, AFL Hall of Fame, Laneway Festival, Intrepid Travel, Telstra, Netflix, Flybuys.
︎︎︎ Go back
But after 15 years saying yes to messy briefs, no-briefs-just-vibes jobs and anything words-adjacent, I do more than get sentences on the page.
I give strategy a language, connect big brand ideas to guidelines people can actually use, and keep an eye on the culture moving around us so nothing sounds irrelevant the second it launches.
What I bring:
- Strategic thinking that turns a brand idea into something your audience can feel
- Creative storytelling across editorial, campaign and brand voice
- A decade-plus of editorial experience that informs what will land and how to say it
Verbal identity, strategy and messaging
Tone of voice guides, messaging frameworks, naming, brand traits, manifestos, experience philosophies, workshops.
- Select brand voice & strategy clients: The Body Shop, Napoleon Perdis, Hush Puppies, Cultivated, AHM Insurance, QT Hotels, Gewürzhaus
- Workshops: Carsales, Chadstone, AHM Insurance, Arts Centre Melbourne, RMIT
- Case study: Verbal identity for Melbourne Theatre Company, with Round
Editorial & print
Leading branded content and print from idea to publication.
Select projects:
- mX for Rising: reviving Melbourne's iconic commuter paper for the 2024 arts festival, getting 30,000 copies on the street and winning Bronze at the 2024 Anthem Awards
- Website copy, print and gallery text for TIME RONE, with Pretty Soon
- Print archive for Hattie Stewart
- Broadsheet program for Her Majesty’s Theatre Ballarat, with Round
Campaign and marketing copy
Scripts, web copy, event copy, articles that ladder up to strategy everywhere a brand shows up.
- Campaign copy for Mecca Cosmetica, with Tric Studio
- Campaign copy for The Dinner Ladies, with Universal Favourite
- Brand campaign for Chadstone, with Round
- Script for Les Mills Pilates, with The Bakery
Some more clients: eBay, Nike, Adidas, Creative Australia, Baker Bleu, Potato Head Beach Club, the Museum of Australian Democracy, AFL Hall of Fame, Laneway Festival, Intrepid Travel, Telstra, Netflix, Flybuys.
︎︎︎ Go back